Intelligent e-commerce tools for intelligent businesses
e-commerce
"The most under-utilised and yet most powerful tool available to small
and
medium businesses is and will be the Internet. "
Like it or not, web sites, e-commerce and web marketing will continue to play prominent
roles in your marketing strategy. If it is not already a key part of your
strategy, then it will be.
| Web 1/2 or 3 will make little difference to
your business unless you take steps to get it under control. The web is a tool that everyone, including you uses daily to collect information, make decisions and sometimes make purchases too. It is no longer a toy for flash web designers , but a powerful and relatively simple means of choosing, buying and selling products and services. |
The important thing to understand is that websites and e-commerce are not just here to stay, the web is increasingly becoming the first place your customers and mine look when they need to buy something. see article
Businesses wishing to survive and prosper in the next decade, and
especially small businesses wanting to establish themselves, or grow quickly in
new markets, will have to get a grip on the internet and e-commerce and learn to make it
work for them and the window of opportunity is closing fast.
Already it is near impossible to find a meaningful and memorable domain name. Product
categories are fast becoming dominated by huge internet brands; money, insurance, travel, books,etc. How long before your niche is mopped up?
The critical thing is to understand is that simply publishing a
website, is rather like sticking up a single poster and hoping for the best. This
is simply not enough.
When the web development is over with, then the real work begins of marketing that website and using it to
win and retain customers and to sell your products via following up leads, or e-commerce and promote your business though online marketing.
e-commerce and web marketing solutions
To support your business in harnessing the internet, fusion provides
services on four levels, either together or independently:
- Advice, consulting and the benefit of our experience to help
you develop a strategy that stands a chance of delivering returns for you.
- Tried and tested e-commerce and content management systems like Joomla, Zencart and Drupal together with technology expertise to get just
what you want up and running fast within your budget.
- Productivity software and web CRM systems that you can rent
online on a monthly basis with minimal risk or outlay.
- An outsourced e-comerce, or web developmnet and web marketing department
down the road for as little
as a few hundred pounds per month handling your web design and web marketing needs
professionally at lower cost than you could hope to do it in house. The scope
and budget for this service is up to you.
- Web development, e-commerce customisation and integration on a large scale.
fusion have pioneered a two-shore methodology for bigger development projects using a global team of business analysts, systems designers, software developers and support technicians, to get your system ready at a fraction of the cost of doing it all in the UK, but without the hassle of outsourcing, We decide which bits to outsource and we take the risks while you make the savings.
